TYPE:

WEBSITE DESIGN

ROLE:

UI/UX / VISUAL DESIGNER

TOOLS:

FIGMA / AFTER EFFECTS / HTML

YEAR:

2024

Cover

Star Secret

In order to explore the psychological phenomenon behind the constellation, I found that the Barnum effect can make people believe in the constellation more, so by establishing a constellation test website with fixed answers, I hope to let people find out that they are actually affected by the Barnum effect through the test process.

Showcase image
process.

This project began with the concept of the Barnum Effect, using astrology as a familiar and engaging entry point for users. I designed the website as a question-based experience that guides visitors through personalized yet intentionally ambiguous content, reflecting how easily people identify with generalized descriptions. The interface illustrations and motion details were developed through Figma and After Effects, while HTML and CSS were used to build the final website structure and interaction flow. By combining visual storytelling, coded layout, and subtle animation, the project turned a psychological phenomenon into an interactive constellation-themed web experience.

overview.

This project is an interactive constellation-themed website that examines how people are drawn to personality descriptions that feel personal, even when they are broadly written. Framed through astrology, the website creates a playful but reflective experience that invites users to question why vague statements can still feel deeply true.

Showcase image
concept.

An interactive astrology website built around the Barnum Effect, exploring how vague personality descriptions can feel deeply personal through design, narrative, and participation.

Author image
Yixiao Wang

interactive & graphic designer